Traditional radio listening remains strong
21.05.2020 - Australia
According to The Infinite Dial Australia 2020, AM/FM/DAB+ radio content, including live content and catch-up podcasts, continues to reach large numbers of those in Australia age 12+. "For radio, the study findings underscore the importance of being easily accessible on multiple platforms and devices as consumer behaviour evolves, but ultimately it's the content and unique service radio offers that drives listener loyalty," said Commercial Radio Australia CEO Joan Warner.
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