IBC 2026

Event attended by

Date: 11th - 14th September 2026

Location: Amsterdam, Netherlands

WorldDAB will once again be exhibiting at IBC2026, showcasing ASA and hosting stakeholder meetings throughout the event. Find us in Hall 8, A54.

Arranging a meeting
To book an appointment with the onsite project office, please email us here.

WorldDAB conference session, with Broadcast Networks Europe:

"Broadcast radio's moment: resilient, relevant, irreplaceable"

Sunday 13 September | 14:30 - 16:00 | Room E102

Broadcast radio is resilient, relevant, and - as the media landscape grows more complex - irreplaceable.

Join WorldDAB at IBC2026 for a session making the case for continued DAB+ investment, with the EU's Digital Networks Act now shaping radio's future in vehicles across Europe, plus updates on emergency alerting and global deployment.

View the conference session programme and speakers.

Registration

Guests of WorldDAB can receive a complimentary visitor pass by registering via the button below and entering the following code on the registration page:

Customer Code: IBC4581

Register

About IBC

Delivering innovation and connecting communities, IBC2026 is where the future of the global media and entertainment industry is redefined. Energising the market, enabling content everywhere, and exploring new trends, IBC brings together the creative, technology and business communities to collaborate, learn and unlock new opportunities.

We look forward to meeting friends old and new in Amsterdam.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Moderator

Bernie O'Neill
Project Director, WorldDAB

An experienced people connector within the digital radio industry, Bernie has headed WorldDAB since 2011, with overall responsibility for the direction and management of WorldDAB activities. Together with her team and the global network of WorldDAB members she works to further the adoption and implementation of DAB+, the digital successor of FM radio. With a background in leadership of international trade associations for over 25 years, her career expands over several industries including radio, ICT, water and education. She is an expert at driving business development, delivering value to stakeholders, strategically aligning teams, and developing effective marketing communications. Trained in international business, she has held postings in London, Brussels, and The Hague.

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Jacqueline Bierhorst
President, WorldDAB, and Project Director, Digital Radio NL

JacquelineBierhorst has been a pioneer in commercial radio since 1987, specialised in distribution, marketing, and content. She has a strong track record in launching and leading successful commercial television and radio channels in The Netherlands and Belgium. From 2011 until 2015 she was project leader on the roll out of the DAB+ network in The Netherlands and since 2015 she is project director Digital Radio NL, a collaboration between public and commercial broadcasters and the Ministry of Economic Affairs coordinating involvement of all stakeholders and joint marketing of Digital Radio. Bierhorst is owner of Jacky B Entertainment Solutions, President of WorldDAB, a member of the WorldDAB Steering Board and an active ambassador of digital radio throughout Europe. She is also a consultant to the Flemish Government, Department of Culture, Youth and Media for the introduction of DAB+ in Flanders, initiating collaboration throughout the Flemish stakeholders on digital radio and country manager Radioplayer Netherlands.

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David Fernández Quijada
Co-Founder, Research Director, South 180

Dr. David Fernández Quijada is Co-founder and Research Director at the Geneva-based consultancy South 180. In this role, he carries out market research, foresight and strategic projects for a number of European companies, including broadcasters such as Yle, Rai, RTVE and RPO, as well as trade bodies such as Broadcast Networks Europe. Previously, he was the Head of the Media Intelligence Service at the European Broadcasting

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Vincent Sneed
Senior EU Policy Advisor, EBU

September 13th, 14:30-16:30 CEST
14:30 - 14:35	Broadcast radio's moment: resilient, relevant, irreplaceable Welcome and session framing Bernie O'Neill, Project Director, WorldDAB
14:35 - 14:50	WorldDAB President update: growth, consumers and the connected car opportunity An update on the global momentum behind DAB+, incorporating new consumer research on in-car listening that makes the case for broadcast radio in vehicles and why the Digital Networks Act represents is such important legislative moment for broadcast radio. Jacqueline Bierhorst, President, WorldDAB
14:50 - 15:05	The public broadcaster perspective Vincent Sneed, Senior EU Policy Advisor, EBU
15:05 - 15:20	The Public Policy Toolbox: building the case for broadcast radio WorldDAB's Public Policy Toolbox gives markets the arguments and evidence to accelerate DAB+ adoption. We explore how it is being applied in practice and how the framework informs engagement with legislators when the stakes for broadcast radio's future in vehicles are at their highest. David Fernández Quijada, Co-Founder, Research Director, South 180
15:20 - 15:35	Automatic Safety Alert (ASA): live from the Warntag ASA has moved from testing to reality. With certified consumer devices now in the market and Germany's national Warning Day just days before this session, an update on the DAB+ emergency alert deployment and what it means for broadcasters and regulators beyond Germany.
15:35 - 15:45	Emerging markets spotlight: what it takes With active DAB+ deployment underway in markets including Turkey, this session offers perspectives on what it takes to get DAB+ off the ground in a new market — the policy steps, the infrastructure challenges, and what success looks like.
15:45 - 16:00	Panel Q&A The opportunity to question our expert speakers.
16:00 - 16:30	Networking refreshments Served after the session, outside Room E102.