results are very strong – people who have heard a radio commercial are significantly more likely
to visit..., commissioned by Commercial Radio Australia, are:
ï‚· people are, on average, six times more likely to visit..., a brand's website if they hear a radio ad
with a digital call to action, than those not exposed to..., within 24 hours
ï‚· commercial radio generates significantly more visits to a web page if a digital call...
DAB+ in Sweden and Denmark.
3
Background
In Sweden, the radio industry, commercial and public service..., community radio, only have access to an average
of six FM channels – four channels from public
service..., This
requirement is imposed on public service broadcaster
(SR) by the Swedish Parliament...., • The requirements on coverage that are placed upon
public service radio also include a requirement..., If public service radio
is meant to reach everyone, which is the requirement
from Parliament, then...