Conclusion
Radio on the internet
Content provider
Content
Delivery
Network
(CDN)
Internet
Service..., Provider
(ISP)
Consumer
Radio on the internet in the UK – simple assumptions
• Radio service..., limited
• Each site £150k cost to build with £35k operating cost including back
haul, back office and call...
This service is fully funded
by the pharmacy and has brought in new revenue for the network...., He finds that the live call is not his
favourite team...., except that it can
contain hyperlinks for redirection to a website or the initiation of a phone call..., online, with the study finding that 80% of people who heard
a radio ad mentioning a website would visit..., a brand's
website if they hear a radio ad with a digital call to action....