13.03.2018
First radio ratings of 2018
SCA chief sales officer, Brian Gallagher says: “Listeners are embracing digital radio with the latest figures showing a 24% increase in DAB+ digital radios (3.8m devices) in Australia in the past 12 months. It’s time to start talking about our digital audiences in the same breadth as the rest of our stations. “Measuring an aggregated analogue and digital audience means we are giving our clients the ability to access more reach than ever before with an additional 360,000 listeners. And SCA is able to monetise all of our stations, be they FM or digital.”
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