Infinite Dial study shows radio continues to be the key driver of audio consumption in Australia
A new study released by global firm Edison Research reveals the digital audio, social media, mobile and podcast habits of Australians. The Australian Infinite Dial Study commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA) and Triton Digital, provides new insights into what Australians are consuming online. Radio is the leading audio platform consumed by Australians with 85% of people having listened to an AM/FM or DAB+ station in an average week, compared to Spotify 21%, Podcasting 10%, Pandora 8%, Apple Music 6%, Google Play All Access 2%.
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