How the BBC runs a radio station that only lasts four days
BBC Radio 2 operated a pop-up radio station for just four days, called “BBC Radio 2 Country” to coincide with the UK’s biggest country music festival. The station was carried on the BBC’s national DAB digital radio multiplex. By careful planning, the BBC was able to “borrow” a certain amount of bitrate from its other radio stations, and use that bitrate to add the pop-up station as an additional service.
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