21.12.2016

Australia , United Kingdom

When One Station Becomes Two: the Digital Splits

Listeners to Triple M on FM were given the cricket commentary. Listeners on DAB+ and online were, instead, given the non-stop rock that Triple M is famous for. Each cross-promoted the other. In Australia, this is a well-used technique. The ABC, the public service broadcaster, also carries sports output on AM while offering a different news program on DAB+ and online.

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