The Gift of Entertainment - Digital Radio
Commercial Radio Australia (CRA) and Sony have partnered on a retail bonus offer for DAB digital radios this Christmas, supported by a national radio ad campaign that promotes digital radio as a gift of 'unlimited entertainment'. Commercial Radio Australia chief executive officer, Joan Warner says, “We’re pleased to partner with Sony and key retailers JB Hifi, Myer, Bing Lee and The Good Guys again for another wide-reaching Christmas campaign, showcasing what a great Christmas gift a DAB+ digital radio is with free to air, easily to access, unlimited entertainment.”
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