01.09.2014

United Kingdom

Folder Media puts Fun Kids radio on DAB+

Folder Media has put its radio station Fun Kids on DAB+ in the North West but warns other broadcasters that whilst the costs might be lower, so will the audience. Folder Media aims to measure listener response to the service. Technical tests will also include observing whether there are implications of running DAB/DAB+ services alongside each other and if there are any reception differences between DAB and DAB+ services, particularly in marginal areas.

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