13.06.2014
Digital Radio in new DAB car promotion
A digital radio promotion between Absolute Radio Network and Peugeot starts on Monday. The prize is a brand new Peugeot 308, European Car of the year 2014, which has digital radio as standard. Bauer Media and Absolute Radio are keen to drive digital in-car listening, as 50% of their listening is now via a digital platform (Q1 2014 Rajar). "...This promotion will raise awareness of the fact that more than half of all new car registrations now come with digital radio as standard”, says Jane Ostler, Director of Communications at Digital Radio UK.
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