19.05.2014
Swiss promotion highlights DAB device variety
Since May, TV ads with selected digital radios are being broadcast across the country. The aim of these ads is to further boost sales and to promote the large selection of DAB+ sets available. In Switzerland, the product range already includes 550 models in all price ranges. The TV adverts form part of the 2014 DAB+ campaign, which is reaching radio listeners of all ages through radio spots, information material and social media activities.
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