19.05.2014
Absolute Radio: How their new playlist choice at breakfast works
In many of my speaking engagements, I talk about the opportunities that digital offers radio stations - particularly in terms of brand extensions. One of the examples I give is the Radio Academy Award-winning Absolute Radio, which, apart from the main Absolute Radio service, has a selection of additional stations based on decades: Absolute Radio 60s, 70s, 80s, 90s, and 00s; and Classic Rock.
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