18.07.2013
Dutch research reveals high consumer awareness of DAB+ pre-launch
New research shows awareness of DAB+ to be higher than than expected at this stage of rollout, with almost 3 million people of having heard of DAB+. The national DAB+ network will be rolled out later this year in the Netherlands however there has not yet been a comsumer marketing campaign. In particular, improved sound quality for both current and future DAB+ stations have been quoted as the mains reasons to listen to DAB+.