13.06.2013
UK GO Digital Trial: Measuring the impact of radio switchover on consumers report now available
The report 'GO Digital Trial: Measuring the impact of radio switchover on consumers is now available. Ipsos MORI was commissioned by the Department for Culture, Media and Sport (DCMS) to conduct a digital radio switchover pilot, to document and explore the conversion experience of households from an analogue to digital-only radio environment.
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