02.07.2012

Switzerland

10th Swiss Digital Radio Workshop B2B

MCDT held the 10th Swiss Digital Radio Workshop in Zurich on 26 June. The Workshop is regarded as the principal digital radio event in Switzerland, because it offers a platform for exchange between all of the key B2B partners – manufacturers, importers, specialist retailers, consumer electronics outlets – and representatives from the authorities, SRG SSR, SwissMediaCast and private radio stations. MCDT offered a review of the first half of 2012 and the outlook for the second half, as it explained its marketing, communications and promotional activities. Other topics included the move from DAB to DAB+ and the ongoing expansion of digital radio.