CIM Establishment Survey 2026: DAB+ overtakes FM among the core commercial target audience
The fifth edition of the CIM Establishment Survey (ES) reveals an accelerating shift in the Flemish audio landscape. FM radio is once again losing ground significantly, whilst DAB+ has overtaken FM for the first time amongst higher-earners in Flanders aged between 25 and 64. DAB+ is growing slightly faster in Flanders than it has over the past two years: from 32.8 to 34.5 per cent monthly reach (2024: 31.6 per cent, 2023: 30.7 per cent, 2022: 20.5 per cent). As FM is declining at the same time, the gap between the two is narrowing rapidly: now 8.5 percentage points, compared with 41.5 percentage points in 2022.
(RadioVisie.eu) Read more