It’s on for young and old as commercial radio reaches 12.8 million metro listeners weekly
Commercial radio reaches 12.8 million Australians weekly across the five metropolitan markets – up 308,000 listeners, or 2.5% year-on-year.1 Weekly metro audiences have now held above 12 million for four years. All age demographics, including younger and older audiences, recorded increases for reach and time-spent listening (TSL). With total audience growth in Breakfast, Mornings and Afternoons, and steady delivery in Drive, more Australians are tuning in and listening for longer. Lizzie Young, CEO of Commercial Radio & Audio, said: “Audiences grew across every age group this survey, and they’re listening longer than they were a year ago. Audiences have now held above 12 million for four years. That kind of breadth and consistency is increasingly rare, increasingly valuable, and it’s an enormous opportunity for brands.
(Commercial Radio & Audio) Read more