Teleko Digital is attracting new customers to its DAB+ network and has launched its own information channel
Teleko digital has launched a new service for listeners of terrestrial digital radio in the form of its own information channel. This project is aimed at promoting DAB+ technology and is primarily intended to attract new customers from among radio stations to use digital broadcasting. The new channel is called TELEKO DAB promo. The promotional clips accompanying the channel’s launch take a highly unconventional and creative approach. In one of them, for example, two characters engage in a dialogue about the transformation of a ‘spooky castle’ into a modern broadcasting centre. This metaphor symbolises the end of the era of analogue limitations and the advent of a clear, digital signal that spreads from the castle’s heights to every corner of our country.
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