Punchihewa: ASA asap? Digital radio not about entertainment but a critical part of a nation info infrastructure
Dr Amal Punchihewa writes: With the theme “Shaping Media Revolution & Production Beyond Boundaries”, BroadcastAsia 2026 reaffirmed its place as a significant fixture in the Asian broadcast and media calendar. On the second day of the BroadcastAsia 2026 conference, the IEEE Broadcast Technology Society moderated a dedicated radio session. The session examined how digital radio and new creative formats are now enabling universal, inclusive, and resilient services for audiences. Discussion centred on four key areas: geo-location-based automatic safety alert systems; thinking beyond audio and service discovery; enhancing listener engagement; and the convergence of broadcast radio and IP to deliver a richer listening experience, although the conversation ranged well beyond these themes.
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