Viaplay is running a campaign for DAB+
Last week, Viaplay Radio launched a major marketing campaign for DAB+. The campaign, “More music – more radio”, will run throughout the summer. “It will run in all cities where we broadcast digital radio, which covers 65 per cent of the population. The campaign will be featured across most available media channels, including digital, outdoor, radio, TV, social media, guerrilla marketing, events and the press,” says Anders Sjöland, Marketing Director at Viaplay Radio. The campaign has been developed in-house by the marketing department and tailored to each city. In the adverts, Viaplay Radio refers to the website dabradio.nu, where listeners can, among other things, search for available digital channels in their area and find out more about DAB+.
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