Younger, more diverse: WDR plans to revamp its youth radio programming
WDR intends to strategically reposition its youth radio stations in order to specifically target younger people, particularly those with international backgrounds. WDR’s statutory remit stipulates that one of its programmes must continue to focus on intercultural coexistence. Alongside the well-known youth channel 1LIVE, the existing COSMO is to be developed into a channel for the culturally diverse and urban community, in which hip-hop – the world’s largest and most unifying youth culture – plays a central role. The new third channel, which, as before, can be accessed online and via DAB+ as 1LIVE DIGGI, is intended to target the growing group of young people who, in a digitally overstimulated media world, long for peace, security and a calm media environment.
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