Schleswig-Holstein: Radio reach stable or growing after switch to DAB+
Last year, several radio stations in Schleswig-Holstein switched their broadcasts from FM to DAB+ digital radio, including RADIO BOB! rockt Schleswig-Holstein, Deutschlandfunk and Deutschlandfunk Kultur. The latest ma 2026 Audio I study provides insights into audience reach trends in Germany’s northernmost state as well as at national level. Among other things, it contains data on how many listeners tuned in to each programme within the so-called widest audience reach (WHK) over the past four weeks. This figure indicates how well-known a radio brand is and how many people it reaches. Deutschlandfunk was able to significantly increase its reach in the WHK by 8.7 per cent (previous year: 401,000 listeners).
(Digitalradio Büro Deutschland) Read more