European broadcasters unite for new audio campaign, connected journeys

Bauer Media Audio marks World Radio Day by joining an unprecedented demonstration of industry-wide unity. In an historic first, the broadcaster has joined many of Europe’s most influential radio and audio operators to launch ‘Connected Journeys’ - a campaign celebrating the unique joy of listening to the radio in the car. Many of the broadcasters supporting The Connected Journeys Campaign are members of the cross-industry initiative Radio Ready for Connected Cars alongside Bauer Media Group. Radio Ready for Connected Cars is the cross-industry campaign working to secure the future of in-car radio. As automotive technology provides ever-increasing options for listeners in connected vehicles, Radio Ready aims to ensure they retain convenient, instant access to in-car radio.

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