Saudi Media Forum 2026 explores global media transformation
The 5th Saudi Media Forum opened in Riyadh on 2 February. It ran through 4 February bringing together regional and international media leaders under the theme “Media in an Evolving World.” In her masterclass “DAB: The Future of Digital Radio Broadcasting and the Evolution of Audio,” Jacqueline Bierhorst, president of WorldDAB, outlined how digital broadcast radio is essential to keeping radio free, universal and resilient in a platform-dominated world. She highlighted Saudi Arabia’s rollout of DAB+, with coverage expanding across major cities and highways and noted that other Middle East and North African markets, including Kuwait, Bahrain and Tunisia, were also moving forward with DAB+, positioning the region as an emerging digital radio cluster alongside Europe and Australia.
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