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Comparing DAB+ experiences – Ensemble pour le DAB+ & MaRadio.be
In a session at the Paris Radio Show on Tuesday 3 February, Frédéric Gérand (RTBF) and Charles-Emmanuel Bon (Radio France), chaired by Maëlo Seuret (Ensemble pour le DAB+), compared how Belgium and France are approaching the rollout and promotion of DAB+. In Belgium, the approach to DAB+ promotion has evolved significantly over the past decade. Rather than focusing narrowly on DAB+ as a technology, the Belgian model has broadened to promote digital radio as a whole, integrating both broadcast and IP distribution into a single narrative. At this stage, France remains firmly in the installation and awareness phase. The emphasis is on ensuring that radio listeners — particularly those buying new receivers — understand what DAB+ is, what to look for, and why it matters.
(WorldDAB) Read more