Austria: Fellner launches Schlager radio station
There is a change in the portfolio of the Fellner Media Group in the Austrian radio landscape. The station Antenne Wien, previously broadcast on the regional DAB+ multiplex for Lower Austria and Northern Burgenland (MUX II), is making way for a new format. As of today, Schlager Antenne is taking over the slot. With this step, the media group is focusing more on the Schlager genre in order to tap into new listener groups in the region. Antenne Wien will remain on digital radio, but will switch multiplexes. The programme will now be broadcast via Vienna's CityMux (MUX II – Vienna). While Schlager Antenne will thus take over coverage in eastern Austria, Antenne Wien will focus more on the urban broadcasting area of the federal capital in future.
(radioWOCHE.de) Read more