WSQK - showing how radio innovates unlike no other
James Cridland writes: I’ve been talking about the extra opportunities that new radio platforms offer since - well, since a long time ago. As I mentioned in a speech in Birmingham ten years ago, additional choice is what has driven radio’s success in much of Europe. Radio’s digital platforms - both the internet, but also DAB - offer significant extra choice that allows broadcasters to grow brands, not just stations. And, sometimes, to offer additional choice for advertisers. So it is with Global’s WSQK - a real radio station, available on real broadcast radio in London and online worldwide - offering a choice of a, um, radio station from the 1980s in Hawkins IN, USA. WSQK is, of course, an advertising vehicle for Stranger Things, the Netflix series that has just returned for a new season.
(James Cridland's Radioland) Read more