For the first time, Flemish people are listening to the radio more digitally than via FM
Flemish people are embracing digital radio en masse. The biennial survey conducted by Ipsos on behalf of the Flemish Minister for Media shows that Flanders will reach a tipping point in 2025. 54% of total listening volume will be via digital channels such as DAB+, the internet or digital TV. In 2023, this figure was still 49%. DAB+ remains the most popular digital channel, accounting for 32% of listening volume. Digital listening via the internet is growing strongly and now accounts for 18%. The joint efforts of DPG Media, Mediahuis, VRT, various local players and the Flemish government are clearly bearing fruit. Flemish people's knowledge of digital listening has increased enormously. Nine out of ten Flemish people know at least one way to listen to digital radio.
(Vlaanderen.be) Read more