30.09.2025
DAB+ promotion on the radio: Cross-media campaign for digital radio starting on 3 November
ARD, Deutschlandradio, private broadcasters, manufacturers and other members of Digitalradio Deutschland e.V. are organising a joint DAB+ campaign from 3 to 16 November. At the end of the year, nationwide cross-media activities promoting DAB+ digital radio and the joy of listening to the radio will once again take centre stage. With this initiative, the members of the association are sending a clear signal in favour of the digital terrestrial radio standard. All market partners are invited to participate. The participants are relying on a diverse media mix: TV commercials on ARD programmes as well as radio commercials and trailers on public and private stations will ensure broad reach.
(Digitalradio Büro Deutschland) Read more