Radio is not ‘still alive,’ it is just ALIVE: Jacqueline Bierhorst RadioDays Asia
Estonia, in Northern Europe, has just officially launched digital radio. The news was broken at Radiodays Asia by WorldDAB President Jacqueline Bierhorst. Speaking to James Cridland during an interview in the PodcastDay stream of the conference, Bierhorst said DAB+ radio is now in 67 countries, about one third of the world. There are about 150 million receiver devices in the world and almost all new cars across Europe now come with DAB+ as standard. “It’s not about switching off AM or FM, it is more about how much more you can do with DAB+. You can also save money on transmission and that gives the radio industry better ROI. “DAB+ helps grow income and grow radio,” said Bierhorst. “It allows you to grow at very low cost. You can grow your coverage area and the choice of formats to give your listeners.”
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