Campaign for DAB+ on French television
The promotion of DAB+ by the Ensemble pour le DAB+ association continues this summer. A campaign will be broadcast from 31 July to 17 August on several television channels, including M6, France TV, BFMTV and SECOM. The advert, directed by Maéva Pensivy with music and jingle by 21 Juin Production, ‘will showcase the many benefits of listening to DAB+ radio while travelling, on a daily basis or on holiday,’ according to the press release. Among the criteria cited are exceptional and consistent sound quality and uninterrupted listening without having to change frequencies in the car. At the same time, a promotional campaign is planned on the radio. ‘In 2026, DAB+ will represent a broadcasting investment of more than £30 million for radio stations,’ adds the association.
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