VIDEO: České Radiokomunikace deploys another DAB+ spot on its TV channel, targets drivers
České Radiokomunikace (CRa) has launched a new advertising spot on its TV channel "Tune in to digital broadcasting of ČRA" with the presenter Tomáš Pancíř from Czech Radio, which focuses on the promotion of the advantages of DAB+ digital radio designed especially for drivers. Pancíř mentions listening to the popular station Radiožurnál Sport as one of the options. In the new spot, he presents the concrete benefits of DAB+ for motorists, especially the stable reception and wide range of stations even when driving outside the city. The spot replaces the previous generic promo loop and targets the specific needs of drivers to motivate them to switch to digital reception.
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