“DAB+ leads the way” as latest in-car listening research revealed at WorldDAB Automotive 2025
The importance of the car as a core location for broadcast radio listening has been highlighted by new research revealed at WorldDAB Automotive 2025 in Madrid on 19 June. Edison Research’s Megan Lazovick unveiled new consumer data about in-car listening, including the latest Infinite Dial Australia survey. “DAB+ leads the way,” she said. “Australia's radio reach in the car isn't just impressive - it shows us the future. More digital radio options don't fragment the audience, they strengthen radio's appeal. Lazovick reported that radio dominates cars universally. “From 72% to 84% across five countries and three continents - whether you have traditional AM/FM or advanced DAB+, radio reaches the most people in the car,” she said.
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