Radio industry unites to secure listening in connected cars
Bauer Media Group has joined forces with major broadcasters across Europe and Australia to support a new international initiative aimed at keeping radio accessible in connected cars. Revealed today at the WorldDAB Automotive 2025 conference in Madrid, the joint vision called Radio Ready sets out three guiding principles: that radio must remain prominent and convenient, apps should be easy to find, and voice assistants must reliably support access to radio content. The move comes at a time when over 80% of in-car audio listening is still to radio, yet evolving vehicle technology risks making it harder for drivers to find and use traditional broadcast services. The Radio Ready initiative marks the first time public and commercial broadcasters have come together on a united strategy.
(Radio Today Ireland) Read more