DAB+ is promoted for ČRA by presenter Tomáš Pancíř
České Radiokomunikace has deployed a new information spot promoting the advantages of DAB+ digital radio on its information channel "Tune in to digital broadcasting. The telecommunications company České Radiokomunikace (CRA) continues its long-standing cooperation with Czech Radio presenter Tomáš Pancíř, whom listeners may know, for example, from Radiožurnál's midday journalism or 20 Minutes. Pancíř has already conducted a series of interviews for CRA on the occasion of the brand's 60th anniversary or accompanied the Innovation Day industry conference, which is organised by the operator itself. The aim of the new promo spot, which has replaced the existing generic promo loop, is to promote DAB+ digital radio.
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