02.05.2025
kronehit boss Frühauf: ‘With DAB+ we have succeeded in switching to a multi-brand strategy'
Mario Frühauf, Managing Director of kronehit and Chairman of the Private Broadcasters Association (VÖP), takes a positive view of the situation at Austria's largest private radio station kronehit. He also believes that the newly launched DAB+ stations are on the right track. "With the DAB+ stations, we have succeeded in switching from a single-brand to a multi-brand strategy. This was very important in order to put our company on a broader footing and to have the opportunity to address new target groups," Frühauf said. "All radios in new cars must also be able to receive DAB+, so every new car sold is also a new DAB+ device on the market and increases broadcasting opportunities."
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