Bauer Media Audio UK announces new Hits Radio and Greatest Hits Radio DAB+ sub brands
The Hits Radio and Greatest Hits Radio brands are growing, as Bauer Media Audio UK announces the launch of four new spin-off stations. As unveiled at the Radiodays Europe conference in Athens on 10 March, Greatest Hits Radio will add Greatest Hits Radio 70s and Greatest Hits Radio 80s to its portfolio, while Hits Radio is launching Hits Radio 90s and Hits Radio 00s. The news follows last year’s successful launch of a number of new Bauer Media spin-off stations on DAB, including KISS Dance, KISSTORY R&B and Greatest Hits Radio 60s, recording a combined weekly reach of over 1.5m listeners in their opening RAJAR survey. The new Hits Radio and Greatest Hits Radio stations will launch on 31st March, the same day that Absolute Radio, KISS, KISSTORY and Magic Radio make the switch to DAB+, as previously announced.
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