Radiodays Europe: DAB+ Revolution: Securing the Future of Radio
Jacqueline Bierhorst, President, WorldDAB, and Project Director, Digital Radio, champions DAB+ as the future of radio, emphasizing its potential for increased revenue at lower costs and its resistance to IP failures. She argues for universal access to content via airwaves, highlighting DAB+’s digital platform benefits, including text, graphics, and data capabilities. With 98% car integration, she urges broadcasters to focus on implementation, citing successful transitions in Switzerland and Germany. Bierhorst counters the perception of DAB+ being expensive, emphasizing its ability to foster innovation and expand coverage, creating a larger market for all. She encourages broadcasters to leverage DAB+ to offer specialized content and enhance listener engagement.
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