24.10.2024
Rajar Q3 2024: Share of UK digital listening increases amid continued DAB growth
Total digital listening share continued to tick up in Q3, according to the latest Rajar figures. Digital listening — inclusive of DAB, DTV, total online and websites, apps and smart speakers — now makes up a 74.3% share of radio listening, compared with just 25.7% for AM/FM. That is a significant difference from a year earlier, when AM/FM still held a 29.7% share. Breaking digital listening down by category, much of the growth has been driven by an increase in listening in DAB, which now holds a 44% share of total listening, up from 42.3% in Q3 2023.
(The Media Leader) Read more