DAB+ campaign time on the radio: Joint promotion with cross-media measures from 11 November
Twice a year, the members of the Digitalradio Deutschland association run a joint campaign during campaign periods to promote the digital terrestrial radio standard. All market partners are invited to take part. The cross-media campaign elements used during the campaign period include TV spots on ARD television programmes, radio spots and programme trailers. Print adverts and articles in specialist publications as well as newsletters and an accompanying social media campaign complement the activities. An accompanying ARD decision-maker campaign under the motto ‘The best for everyone with DAB+!’ is running in two waves. The adverts will be published in various daily newspapers, weekly and monthly publications.
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