DAB+ campaign time on the radio: Joint promotion from 11 November
ARD, Deutschlandradio, private broadcasters, manufacturers and other members of Digitalradio Deutschland e.V. are once again calling for a joint nationwide campaign period between 11 November and 1 December, during which the focus will be on DAB+ digital radio and the joy of listening to the radio. Twice a year, the members of the Digitalradio Deutschland association run a joint promotion campaign in support of the digital terrestrial radio standard. All market partners are invited to take part. The cross-media campaign elements used during the campaign period include TV commercials on ARD television programmes as well as radio spots and programme trailers. Print adverts and articles in specialist publications as well as newsletters and an accompanying social media campaign complement the activities.
(Digitalradio Büro Deutschland) Read more