14.09.2024
Privatsender Heurigen 2024: Forward-looking media policy required
The Association of Austrian Private Broadcasters welcomed around 300 guests to the ‘Privatsender Heurigen’ 2024. Industry representatives discussed the upcoming National Council elections and future media policy with representatives from top politics. In his welcoming address, Mario Frühauf, VÖP President and Managing Director of kronehit, pointed out that Austria's private broadcasters can look back on a very successful 2024: ‘Private radio stations have achieved a higher market share than ORF radio stations in the advertising target group for the first time, and around 30 new DAB+ radio stations have made the radio market even more diverse since the middle of the year.’
(VÖP) Read more