, Nick Piggott: Radio’s evolution progresses, but we need to keep up
I recently presented at the WorldDAB Automotive Event on a subject that I don’t think any station manager or technical manager would ever have considered just five years ago. I started with a familiar opening: the evolution of radio from its first days in vehicles. How easy it was for broadcasters, who just needed to broadcast a single, mono, audio channel on an AM frequency. As technology has evolved, the capabilities of vehicles and broadcast radio have evolved: FM, stereo, RDS. Each step has moved the experience forward, kept up with listener expectations, and demanded more competency and coordination between broadcasters and manufacturers. The arrival of digital radio demands more capability and competency: text information, album art, logos. These are baseline expectations, as fundamental as transmitting (stereo) audio without distortion.
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