WorldDAB Automotive calls for a common industry position
For some years, a growing number of radio stakeholders have asked broadcasters to unite their voices as the only way to effectively deal with tech giants and car manufacturers. Over the last 12 months, the wakeup calls to shift towards an industry-like position have been increasingly heard. Messaging from the WorldDAB Automotive 2024 conference sounded more like a last call. On June 13, opening her first WorldDAB Automotive meeting as WorldDAB president, Jacqueline Bierhorst welcomed more than 300 delegates in-person and online, urging a broader and stronger collaboration to ensure broadcast radio’s prominence in cars. In her address, she described radio as “relentless.” She highlighted how, thanks to regulation initiatives, the availability of in-car digital receivers is ensured in the European Union while more and more countries feature widespread digital radio coverage and a comprehensive range of stations.
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