ma 2024 Audio II: DAB+ in Germany continues upward trend
With the publication of ma 2024 Audio II, the Arbeitsgemeinschaft Media-Analyse presented the latest results on radio and audio usage in Germany. The audio offerings are very popular: almost 53 million of the German-speaking population aged 14 and over use at least one audio offering from Monday to Friday, regardless of how they receive it. And they do so for more than four hours a day (dwell time: 248 minutes). Broadcasting via DAB+ continues to be on an upward trend: DAB+ is listened to by 29.1 per cent in the WHK (ma 2024 Audio I: 28.5 per cent) and is used disproportionately, particularly in the target group of 30 to 59-year-olds (WHK: 34.4 per cent - ma 2024 Audio I: 34.0 per cent). Listeners use a variety of devices to consume audio content. On average, listeners have more than three radio devices, including car radios (average 3.25 devices). A DAB+ radio device is already available in 34 per cent of German households.
(Arbeitsgemeinschaft Media-Analyse e.V.) Read more