Radio is audio of choice for 8 out of 10 Australians
Australian radio has grown its audience to 81% of the population and is the number one choice for in-car listening, according to Infinite Dial 2024 Australia released today by Commercial Radio & Audio (CRA) and Edison Research. The 8th annual report was presented at a webinar by Edison Research president Larry Rosin and CRA chief commercial officer Jo Dick. Mr Rosin said: “The Infinite Dial 2024 Australia study demonstrates the strong global position of the Australian audio industry, with robust engagement across different platforms, including traditional AM/FM/DAB+ radio, online radio, and podcasts. These findings underscore the industry's ability to adapt and innovate, providing diverse and compelling audio content for listeners.”
(Commercial Radio & Audio (CRA)) Read more