DAB+ on the rise: Drive Time belongs to radio
Cars and radio are a close-knit team - and DAB+ now has a regular place: 37 per cent of the population in Bavaria who listen to the radio in their cars on weekdays on average receive radio programmes via DAB+. Regardless of how radio is listened to in the car, despite increasing competition from online audio offerings such as music streaming or podcasts, 85 per cent of audio time in the car is spent listening to the radio and only 13 per cent is spent listening to online audio. These are preliminary results on DAB+ from the Radio Analysis Radio Bavaria 2024, which will be presented on 25 June at the Local Radio Days. There is good news regarding the ownership and use of DAB+ devices: around half of the population in Bavaria now has at least one DAB+ radio at home or in the car. DAB+ also remains the driving force for the use of digital transmission channels in radio.
(Bayerische Landeszentrale für neue Medien (BLM)) Read more