Furniture giant XXXLutz launches own DAB+ station
Six billion euros in group turnover, 27,000 employees, locations in 13 EU countries: The XXXLutz Group is the furniture retailer with the highest turnover in Austria and is the fifth largest furniture retailer worldwide (Statista 2024). Now the company is taking a completely new approach: from June, the company's own DAB+ radio programme will go on air. "XXXLutz's DAB+ radio programme has nothing to do with a store radio station," said Thomas Saliger, Group spokesman for the furniture giant. "When the new licences were put out to tender, it was clear from the outset that if we were going to operate a radio station, we really wanted to take it seriously. We don't want to broadcast Lutz trailers 24 hours a day and celebrate the Putz family, but if we do, then we want to focus intensively on a product that customers should listen to and love."
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