"OÖN" launches new digital radio station
Among the 28 radios that will be launched in Austria via DAB+ on 21 June is a well-known name from the Austrian media landscape. Oberösterreichische Nachrichten is expanding its portfolio to include the radio station "OÖNow". For Managing Director Gino Cuturi, this is a logical step: "We started a long time ago to focus on the topic of online in addition to print. This also includes moving images and therefore sound, and we are continuing this with the new station." In addition to content formats, they also want to offer a wide range of music, whereby they want to be more in-depth than others. The target group is primarily Upper Austrians, even if the radio can be received nationwide. In terms of content, the aim is to continue topics that are also discussed in the daily newspaper.
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